Businesses need to use proper verbiage at customer touch points while capturing customer data. Following are some of the examples of customer touch points.
1. At point of sale for digital receipt via email or text, the customer should be able to opt-in for marketing messages.
2. On guest WiFi while connecting, the customer should be shown how the data captured would be used by the business.
3. If you are using a website popup, indicate how you would use the customer data.
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